01 / Selected work
EQUIS
Timepieces.
Translating the prestige of luxury horology into a highly profitable, bespoke digital flagship store.
Explore the case studyDiscipline
E-commerce / Identity / Automation
Client
EQUIS Watches
Year
2026
The brief
EQUIS needed to build an online presence from the ground up. I converted a hesitant but open-minded client by designing a custom storefront and automated operations system that outperformed their traditional offline channels.
Scope
Custom Shopify front-end, digital strategy, WhatsApp integration, and organic marketing.
Outcome
A high-conversion custom platform with built-in stock automation and secure payment pathways.
Role
Brand consultant, front-end developer, and operations engineer.
Rejecting standard Shopify templates to deliver a completely unique, premium visual aesthetic.
01 — Custom StorefrontBrand Strategy / 01
Validate organically, dominate with targeted reach.
Instead of wasting ad budget early, we tested creatives and audiences organically on Instagram and TikTok. Once validated, we scaled with high-efficiency targeted ad campaigns.
Marketing Pipeline
Organic validation to paid acceleration
The result